John Baker
Graphic Designer [Creative+Production]
At-A-Glance
Crackerjack with efficiency in creative problem-solving including
accomplishments in logo and brand identity, package design, marketing collateral, signage, video, presentations and online content.
Design Skills
- Concepting
- Art directing (projects and staff)
- Packaging (structure, dielines, layout, comps)
- Print-production and pre-press
- Photography art directing and retouching
- Online development (visual designing, banners)
- Video editing
Technical Skills
- Adobe Creative Suite (Illustrator, InDesign, Photoshop)
- MicroSoft Suite (PowerPoint, Word, Excel)
- Final Cut Pro (Intermediate)
- HTML, CSS and WordPress (Beginner)
Featured Projects
View selected projects below. More examples can be found at my Coroflot page.
Fast Lane Emergency Vehicle Playset
Package design for TRU Kids Brands' boys world brand, Fast Lane. Layout design, brand identity, photo art direction, product graphics, print-production.
View projectBabies"R"Us HBCs
Line extension of infant health care products for Babies"R"Us. Package and layout design, brand identity, photo selection, print-production.
View projectZobo Happy Driver Stroller Toy
Package design for ToysRus' juvenile brand, Zobo. Structure and layout design, brand identity, photo art direction, print-production.
View projectKRUPS Online Store
Visual design of KRUPS online store. Layout design comps including online graphics with photo selection and retouching.
T-Fal Cast Iron 6qt. Pot
Package design for GroupeSeb's economy brand, T-Fal. Layout design, brand identity, photo selection and print-production.
View projectRCI White Paper
White paper to breakdown RCI's memberbase. Creative design, photo selections, page layout and print-production.
View projectWork Experience
Below is a list of some prior experiences. More detailed information can be found at my LinkedIn page.
- Tru Kids Brands (formerly ToysRUs)
- Assistant Manager package Design
- 5 years
- GroupeSEB
- Freelance Graphic Designer
- 1.2 years
- Wyndham Worldwide (formerly Cendant)
- Senior Manager Graphic Design
- 14 years
Education
- C.W.Post, Long Island University
- BFA, Graphic design
- Awards & Recognitions
- Six Sigma white belt
- Art Directors Club of NJ multiple award winner
- Graphic Design USA multiple award winner
Associations
- Art Directors Club of NJ
- Former board member, Education council
- InSounce
- Former board member, In-house creative business organization